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March 26-29, 2026

Centre de foires ExpoCité

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2026 Show Ambassadors

Michel Therrien Expert in Moose hunting

We are delighted to announce that, for the third consecutive year, Michel Therrien will be joining us as Ambassador at both our Saint-Hyacinthe and Quebec City shows!

Michel Therrien, author and columnist, is an undisputed authority in the field of wildlife and sport hunting. For over 20 years, he has been sharing his knowledge and experiences with great enthusiasm and passion. As a renowned speaker, he has made his mark at numerous events related to wildlife and hunting.

Don't miss this opportunity to talk with Michel Therrien, an avid enthusiast who will share his knowledge and passion for nature and hunting with you!

Fred Campbell Show Ambassador

Entrepreneur, videographer, and outdoor enthusiast, Fred Campbell is also the founder of Hooké, a Canadian brand of sustainable and eco-friendly outdoor clothing, which has led him to travel the world to meet inspiring people who share a common passion for fly fishing and hunting.

Whether he is in a business meeting for one of his companies, collaborating with a conservation organization, or battling a large Atlantic salmon in the Gaspé Peninsula, one thing remains the same: he has always followed his passion for adventure and conservation.

His journey has been a constant quest to surpass himself. It has been a guiding principle of sharing, nourished by so many encounters. It has been a thirst, from an early age, to always learn more, to take on the greatest challenges, to bring the most daring ideas to life.

Faced with the consequences of climate change on biodiversity, Fred questions his role. He wonders if it is time for him to go even further in his mission, to get involved in a different way to better walk alongside nature, raise awareness of the challenges ahead, and preserve nature as wild as possible.

"If I can change people's perception of hunting and fly fishing and, above all, encourage them to explore, protect, and better understand nature and its fragility, then I can say mission accomplished. Today, I still have the desire to go as far as possible, but above all to share my passion. I see my children, June and Jack, discovering, questioning, evolving in harmony with nature, and I know that this eternal quest is far from over. And that's a good thing!"

– Fred Campbell

Luc Bonneville Show Ambassador

Luc Bonneville is a well-known Quebec entrepreneur in the hunting and fishing industry. He's always been passionate about the outdoors, and he's turned that passion into his career. In 2013, he became the owner of L'Ami Sport in Blainville, a store that's been around for over 45 years and specializes in hunting and fishing. Upon his arrival, he set himself the mission of modernizing the business, enriching the customer experience, and taking the store to the next level.

Under his leadership, L'Ami Sport stands out for its approach focused on expertise, personalized advice, and exemplary after-sales service. Luc emphasizes a customer-first philosophy, ensuring that every customer leaves with the ideal equipment for their needs, accompanied by sound technical advice. His leadership and sense of innovation have also led the company to adapt to new digital realities, notably with a shift to e-commerce that now allows the business to serve customers across Canada.

His contribution has not gone unnoticed: L'Ami Sport is gaining visibility in various specialized media, on social networks, and even in recognized publications in the field. Luc Bonneville has become a valued and respected figure among fishing and hunting enthusiasts, embodying the balance between tradition, expertise, and modernity.

Marie Line Tremblay Entrepreneur

Marie Line Tremblay is the president and founder of Poule des Bois Inc., an innovative brand dedicated to women who enjoy outdoor sports, hunting, and fishing. Thanks to her vision and leadership, Marie Line has created a brand that offers high-quality body care products made in Quebec, as well as clothing and accessories specially adapted to the needs of women who are active in these areas.

Beyond its products, Poule des Bois supports women by offering them an exclusive space for exchange through a 100% female private group, where they can discuss the outdoors, hunting, and fishing. Marie Line and her team also organize hunting and fishing activities, allowing participants to break out of isolation, step outside their comfort zone, and excel in their activities.

Passionate about the empowerment of women in the outdoors, Marie Line Tremblay remains actively committed to helping women surpass themselves and reconnect with nature.

Martin Bibaud Youth Ambassador

Seeing his children's passion for fishing YouTubers, Martin Bibaud, co-founder of Fish 'n fils (with his two sons), decided in 2016 to embark on a crazy project where they would produce web episodes about family fishing. A renowned Quebec chef was approached to cook the day's catch. With a fishing boat sponsorship, they got started. They went on a few outings and even organized small events for families. They quickly realized that getting families to go out wouldn't be so easy. Their project then took a completely different direction: promoting outdoor family outings.

Fish 'n fils believes that investing in the NEXT GENERATION is essential. Putting the NEXT GENERATION first greatly increases the chances that our young people will understand the importance of fishing. Teaching children to fish will always be the best example of sustainable development. Don't give them a fish... teach them how to fish.

Mathieu Pouliot Hunting Films

Founded in 2006, Chassomaniak began as an online business selling hunting equipment. Over the years, Mathieu Pouliot joined the team, and the company gradually made a name for itself by offering hunting and fishing enthusiasts a series of films, DVDs, and tours, a Facebook page, the relève project, merchandise, and much more. At the beginning of 2019, Mathieu became the sole owner.

With the expansion of social media, Chassomaniak has made its mark on Facebook, where various topics related to hunting and fishing are explored. Generating real enthusiasm among enthusiasts, the page has become very popular, with nearly 295,000 fans.

For nearly 10 years, a film tour has been presented at more than 80 events. With the ever-growing popularity of the films produced by the team, the NousTV, TVA Sports, and WildTV channels have taken an interest in Chassomaniak and now broadcast the hunting and fishing show Chassomaniak across Canada.

Chassomaniak is an active leader in Quebec in the field of hunting and fishing. Taking a different, dynamic, passionate, and above all innovative approach, the company offers hunting and fishing enthusiasts a superior quality product and experience.

Maxime Lapi Gilbert

Zale Outdoors is an agency operating in the world of hunting and fishing based in Quebec. As the owner, Maxime has been involved in the hunting and fishing industry for over 10 years. He has practiced these two sports since his childhood. It is the family values that have motivated him to make his passion for his job. His family values are rooted in him and will influence the name of his company. Thus, the name Zale refers to the first names of his two children, Zack and Lea.

Philippe April-LeQuéré Cooking with ingredients from nature

Hi! My name is Philippe and I'm a big fan of the outdoors and cooking. For my blog Prise du Jour, I decided to combine my two passions by offering creative recipes based mainly on ingredients sourced from the wild. However, I wanted to go even further by offering ingredient substitution tips in each recipe so that those who don't hunt can still enjoy them. The substitutions are also suggestions for ingredients you can “catch” at your grocery store when you return from an unsuccessful hunt or fishing trip.

Since childhood, I have always been passionate about cooking and fishing. I owe this passion to my family, who integrated these two elements into my upbringing. After finishing my career as a college swimmer, I started hunting and gathering wild foods. These activities make me feel more involved in the preparation of my daily meals.

Outside of this blog, I am a civil engineer pursuing a PhD at the University of Ottawa. Although I no longer swim, I am a fan of all sports and choose to eat a natural diet to maximize my health.

Sophie Béland Firearms Expert

Director of the CCFR in Quebec and deeply committed to defending gun owners.

Through my work with clubs and the community, I am dedicated to education, raising awareness of laws and regulations, and promoting safe and responsible practices.

As a hunter and outdoor enthusiast, I am known for my candor, energy, and constant commitment to serving our community of marksmen, hunters, and enthusiasts.

Honored by the indispensable support of the community and the recognition of the Quebec Hunting, Fishing, and Outdoor Shows, which named me as one of their 2026 ambassadors, I pursue this mission with enthusiasm.

Sylvain St.Louis GPS and orientation

Sylvain St. Louis is recognized as one of the best instructors in the field of forest navigation. He has taught Canadian Armed Forces officers and, since 1978, has taught numerous hunters, fishermen, hikers, and navigators from all over.

As the officer in charge of training, his duties included supervising and training instructors in forest orientation and survival. This is where he also excelled in the art of teaching and in developing training programs designed to maximize the quality of field exercises.

Johnee Fontaine Show Ambassador

Jacques Montpetit Show Host

Mario Pêche Conference Stage Host

Nicholas Geoffrion - Born in Contrecoeur, on the South Shore. Now 39 years old, father of an 8-year-old fishing enthusiast. I gave up competitive cycling after 18 years to focus on fishing. My years of professional competition enabled me to excel quickly in fishing tournaments.

From the very beginning, I often ranked in the top 10. In 2021, my team finished second in the Ultimate Bass Series. In 2023, we finally won the title of best team of the year with two victories during the season. In 2024, I scored top 10 finishes in all three tournaments I entered.

In addition, I have been co-hosting the podcast (On Jase de Pêche Podcast) with Maxime Lapi for over three years. We produced the world's first fishing podcast in front of a live audience in 2024. To date, we have recorded over 30 episodes.

For several years now, I have also been a comedic figure in the fishing world. I have made numerous appearances on stage and on TV shows such as OD, 5 gars pour moi, and Quel Talent. My character Mario pêche is unique and iconic in the hunting and fishing world in Quebec.

The proudest achievement of my career in hunting and fishing is the creation of the Super Walleye Challenge. To date, it is the largest one-day walleye tournament in Quebec. This year marks the 10th edition. Check it out at www.superwalleyechallenge.ca.

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